Mystery Shopping

Gone are the days when people had to walk up to the retail stores to gather information about the shops and in-store performance. Earlier, companies would send a paper filled with a questionnaire to the mystery shoppers that lived around the target retail stores. These mystery shoppers would either answer this survey themselves or approach the target shop to collect important information. It was a time-consuming process for both mystery shoppers and the companies that would send the surveys. In fact, it would take over five months for the companies to get the survey results. Gigwalk, Fieldagent, and Bestmark are some of the popular mystery shopping platforms that pay users for answering the survey questions.

Who Uses Mystery Shopping?

Mystery shopping is used by research-based companies or organizations that intend to gather information about their competitors. It is a great way to find the strategies your competitors have been using to draw the audience's attention. Usually, the research companies use this method to ensure the retail stores comply with the regulations, follow proper dress codes, and offer the best and fair services to the customers.

Examples of Mystery Shopping

Benefits of Mystery Shopping

Increase Efficiency

Mystery shopping boosts the efficiency of a firm. It is common for store owners to neglect the areas that need improvement.

Create Report of Business

Mystery shoppers could help to create reports about businesses and stores. It shows the details of what changes can help to increase the store's efficiency.

Accurate Feedback

In order to know how customers perceive the brand, it is important to conduct mystery shopping. It is the only way to know what they feel about the brand.

Monitor the Store

Does the store comply with the state regulations? Does the owner take steps to maintain cleanliness in the store? Do you practice fair treatment for all your employees? Mystery shopping is the only way to find answers to these questions.

Features of Mystery Shopping

  • Advanced Analytics
  • Project Management
  • Professional Form builder
  • GPS & Location Tracking
  • Shopper Quality History
  • Multi-platform Compatibility
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